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How providers can help patients with open enrollment

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Check out our MedCityNews column: 

Open enrollment is fast approaching, and the sign-up period for the Affordable Care Act marketplaces represents an opportunity for your organization to improve the uninsured rate in your community.

Providers have an incentive to ramp up open enrollment services, and with just two and a half months before the period begins, now is the time to consider how your organization will approach the sign-up window.

While providers are typically addressing their uninsured patients year round, open enrollment represents a significant opportunity. A new Gallup poll showed drops in the uninsured rate are clearly aligned with open enrollment.

“The [uninsured] rate may continue to decline in future years although…maybe only in the first quarter of each year as U.S. adults continue to make use of the exchanges,” Gallup reported.

Click here to read the full column.

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