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What hospitals can do to prevent skyrocketing uninsured populations

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Check out our MedCityNews column: 

The individual health insurance market is at a pivotal moment.

With many carriers losing hundreds of millions of dollars covering the previously uninsured, many insurance companies are making strategic decisions. From the biggest carrier in the country—UnitedHealthcare—to state-focused plans like BlueCross BlueShield of Tennessee, insurers are limiting their participation on the exchanges and in the individual market as a whole.

These decisions don’t just affect consumers. They also affect hospitals, and the gutting of broker commissions for individual enrollment stands to particularly hit hospitals’ bottom lines.

That’s why hospital executives—CEOs, CFOs, and system-wide leaders—cannot rely on brokers to make sure the individuals in your communities are covered.

Click here to read the full column.

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